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Levi's CEO tells us we don't need to wash our jeans
May 31, 2014
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stk325536rknAccording to this article the CEO of Levi has stated that you don't need to wash your jeans. He made this statement while at Fortune's Brainstorm Green Conference, Levi Strauss CEO Chip Bergh said that his denim company is the “ultimate in sustainable apparel," and also claimed that he hasn’t washed his jeans in more than a year. So, what happens if your favorite pair of 511s start to get a little funky? The company said that all you need to do is pop them in the freezer, and just ice-out the odor. The effectiveness of this method was confirmed by fact that Jay Leno recently had an industrial-sized meat locker installed in his Los Angeles home. Below is a video of Bergh, he speaks about sustainability, the virtues of slow fashion, secondhand apparel stores and why washing machines are overrated.

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